Whoever is responsible for your business's telemarketing is responsible for presenting a voice for your business and for you, the business owner or manager. The people who represent you and your business over the phone have just as much influence over your brand as a website or storefront.
Therefore, when you choose the voice behind your company, you need to do so wisely.
Here are some questions you may want to ask yourself when looking for B2B telemarketing companies:
- Do you want the voice of your company to be clear, concise, and fluent? Is speaking English without an accent important to you?
- Do you mind if customer service or appointment scheduling is delegated to an already overworked and frazzled secretary? Or do you want individuals trained in these areas handing these tasks, and these tasks only?
- Do you want to train your sales team? Or do you want to hire a team of already trained and experiences salespeople?
- Are you looking to hire an expensive B2B telemarketing company from the United States? Or will you consider more affordable offshore B2B telemarketing companies as well?
Cold Calling Done Right:
Three things to look out for when checking into b2b telemarketing companies.
If you’re outsourcing your cold calling to a b2b telemarketing company, you'll want to make sure you’re outsourcing to the right place. A lazy or improperly trained outsourcer could end up hurting your sales effort more than helping it.
First, not only should your b2b telesales agents work off a script, but they should collaborate with you on developing the script. If they are hesitant or decline, move on to your next outsourcing option. Their is significant competition between telemarketing companies, and you are the best resource when it comes to your own products. Your call center should value that.
A good telemarketing company, knows how to work with clients to develop the best possible cold calling scripts. Telemarketing companies must be willing to constantly adjust and refine theirs scripts, seeking perfection.
Next, cold calls are unsuccessful when it’s clear that the caller lacks product or service knowledge. In fact, this is where most telemarketing companies fail.
ZDH, on the other hand, is one of the only call centers out there that requires its agents to have advanced education. Over eighty five percent of our agents have degrees from American universities. This higher level of education supports understanding and ability and allows us to integrate our agents into your company. We train extensively until the agents we have answering the phone on your behalf are no less knowledgeable about your product than your own on-site employees.
Last, cold calls are most effective at certain times of the day and the week. A good telemarketing company or call center provides agents who possess a wide range of experience and who know when the most effective time of the day is to call certain customers. Business to business calls are best conducted in the morning; fundraising calls are best made in the evening.
Sharing this knowledge with you to help reduce your costs and raise your return on investment is something ZDH prides itself on doing. When you hire us, you hire our expertise, our capabilities, and our years of collective experience. Simply put, we are your all inclusive outsourcing and telemarketing company!
Once you have your priorities set, then it's time to start looking at individual telemarketing companies. When you're ready for that stage of your search, ZDH Consulting will be ready to be at your service. ZDH is located in Israel, but has agents who are college educated, native English speakers with years of collecting telemarketing experience. When you hire ZDH, you'll get the best of both worlds—professional, fluent English speakers who offer onshore quality, but at a significantly lower offshore cost.
We are your b2b telemarketing company. We will get your telemarketing done right the first time. It is no surprise that over 85% of our agents have American college degrees!
When looking into b2b telemarketing companies go with the best the very first time!
Whether you are interested in outsourcing to a b2b telemarketing company or to a few b2b telemarketing companies, it is always important to remember that these b2b telemarketing companies will be representing you and your business. Professionalism must be a top priority.
Sign up for ZDH's B2B telemarketing services today!